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Fully understanding the FORCE of FASHION

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Tony Reeves

Tony Reeves


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From branding, endorsement, design, intellectual property, marketing, etc., I don’t think the average person really understands how ‘fashion’ is such an integral part of society’s culture. Well, get ready to be enlightened and informed. Kerry Bannigan began her career ten years ago in Public Relations and Marketing while completing her Bachelor of Arts degree in English and Communications at Sheffield Hallam University. With a background in marketing, events and brand management, Kerry envisioned a revolutionary advance of resources in the emerging/independent fashion industry. After teaming up with her business partner Arthur Mandel, they launched Nolcha in September 2006. To continually grow the Nolcha brand on a global platform Ms. Bannigan is responsible for event and digital media partnerships including Lucky Magazine, Vogue Bambini and Yelp. She handles the integration of trade content and brands to consumer internet and retail/ecommerce including Macy’s, Mandee, StyleQuest and Ask.co.uk. Kerry is on the Board of New York Entrepreneur Week as well as being instrumental in facilitating this week long event working with esteemed professionals such as Gary Whitehill, David Rose, Peter Shankman and Sergio Fernández de Córdova and as well as managing media placement including Fox News, NBC and New York 1. Kerry is regularly featured in the media discussing the independent fashion market including NBC, CBS, BBC, Smart Money TV and Wall Street Journal. In addition Kerry is on the advisory committee for Annual Advertising Career Conference hosted by Advertising Women of New York, LooseButton and Do It in Person.