INSIDE OUT RADIO: MICHELE WALTERS

The GoGo Wrap Story GoGo Wrap was founded in 2007 by husband and wife team Michelle and John Walters, two California-based massage therapists and parents to sons Aidan 2, and Brian, 10. Michelle originally came up with the idea for GoGo Wrap after a local La Leche League meeting. A friend wanted her to try out her new car seat with Michelle's then 2-month old son Aidan. Aidan was swaddled, had just finished breast feeding, and was falling peacefully asleep. Michelle immediately realized that it would be necessary to wake her son and completely unwrap him from his swaddle to get him into the seat. Michelle remembers, "My friend said 'Well, you can't have your cake and eat it too!' and I thought, Why not?" She went home and sketched out her idea for a unique swaddler that would accommodate the straps of most car seats, enabling the baby to be moved from crib to car without waking. "I showed my idea to John and he got really excited about it, so my mother-in-law stitched up the first prototype and GoGo Wrap was born!" GoGo Wrap has been granted a provisional patent on the distinctive "wrap and go" design of its swaddler, and Michelle and John already have ideas for more GoGo Wrap products on the table. "We see GoGo Wrap as a 'lifestyle brand' for parents, grandparents and babies who are always on the go," says Michelle. "Our customers care about safety, convenience, ease of use, environmental sensitivity and giving the babies in their lives the very best. All future GoGo Wrap products will reflect these values." All GoGo Wrap products are packaged in recycled or recyclable material. Says John, "It seems hypocritical to us to create a line for babies that continues to pollute the environment and waste resources. "We're very concerned about the kind of world we are leaving to our kids...safety and a healthy future for our children definitely doesn't stop at the crib."