Conversation with Blair Witch movie co-creator and co-founder of viral company Campfirenyc.com

I will be talking to Mike Monello about the record breaking success of the movie The Blair Witch Project and his viral company Campfirenyc.com The Blair Witch Project was made for $22,000 and parlayed into $248 million at the box office, by generating massive pre-opening "buzz" on the internet. Campfire has created award winning programs for major brands including: Verizon, HBO, Audi, HP, Pontiac, USA Network and Warner Brothers.