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Donna Powell, Point Defiance Zoo & Aquarium

  • Broadcast in Social Networking
IE Radio

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Point Defiance Zoo & Aquarium has seen amazing results from social marketing -- a 700 percent increase in online sales year-over-year, 2011-12. This year, the facility foresees an additional 25 percent boost by adding big-data analytics and mobile into the mix. Join us as we talk with Donna Powell, business and administrative service manager for the organization, about how they achieved their results and where they're going.