Managing media expectations with today's 24/7 news cycle, providing timely and accurate information to the public, tracking and engaging on social media and protecting your department image are all part of the public information officer (PIO) job description. As chief, what are you doing to prepare your PIOs for these challenges, especially when events require a crisis communications response?
Assistant Chief Shelly Jamison, Phoenix (Arizona) Fire Department and Public Information Officer Andrew Little, Tulsa (Oklahoma) Fire Department discuss the key elements of crisis communications and the changing role and responsibilities of the PIO. Topics addressed include:
Looking for more on crisis communications and reputation management? Check out these resources.