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John's story is as interesting as his expertise on CONTROL.REAL INFLUENCE is an essential read for business leaders, entrepreneurs, marketers, salespeople, and anyone who needs to work with others.Many people view "influence" as something you "do to" someone else to get your way.  Mark Goulston and John Ullmen, in their new book REAL INFLUENCE:  Persuade Without Pushing And Gain Without Giving In reveal a new model for authentic influence -- the kind that creates a strong initial connection and survives long after agreement has been reached.They introduce a powerful four-step method:  Examine your priorities; Learn about the key players and what they need; Earn their attention and motivate them to hear more; and, Add value with your questions and actions.  As they write, "To influence people in powerful ways that can change your future, you need to move from disconnected to connected influence.  When you make this transition, you'll set the stage for strong, sustained influence by becoming the kind of person other people are eager to follow.  These people won't just agree to support you.  They'll line up to champion your causes, and they'll have your back whenever you need their help.This book won't tell you what you can accomplish by tricking people, manipulating them, or stepping on them.  Instead, it will teach you how to be the kind of influencer that you and the people in your life want you to be."He is an acclaimed executive coach whose clients include dozens of leading international firms. He oversees Motivation Rules.com, conducts popular feedback-based seminars on influence in organizations at the UCLA Anderson School