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Finding your loyal customer

  • Broadcast in Entrepreneur
Iamuniquewright

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Not everyone wants to buy what you’re selling.

For your startup company to be successful, you need to identify your target market.

This is one of the first steps of launching a startup company.

But it’s much easier said than done.

If you don’t have a clear target audience in mind, your marketing campaigns are going to cost you a fortune.

You’ll also have low conversion rates, and your customer acquisition costs will be through the roof.

Marketing to everyone and anyone is simply a waste of effort, time, and money.

Instead, focus your branding and marketing strategies on a specific group of people who genuinely have a need, want, or interest in your company.

Cash in the bank is obviously important for every business, but for startup companies, it’s their lifeline.

If your marketing campaigns are unsuccessful, your startup is going to bleed money.

Take a look at the top reasons why startups fail:

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