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  • Broadcast in Entrepreneur



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During this week on the IAM Unique Wright Podcast, we will be discussing the benefits of being VISIBLE in Business! Wasn't it Woody Allen who said that 80 percent of success is just showing up? Invisibility is not a good business strategy--if people don't know you exist, then guess what? You don't. You don't have to run a Super Bowl ad to get noticed, but you do have to be active in the communities you cater to so people know where and how to find you. Whether you have a technology business, a consumer products company or a professional services firm, you're in the relationship business. If there are businesses that target your same customer base, then find creative ways you can each leverage your contacts and databases to multiply your outreach. Best-kept secrets are just that: secrets.

Do: Put your mouth where your money is, too.
Don't: Hide in your office or behind your computer online.