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The Responsible Business

  • Broadcast in Marketing
Hugh Macken Live

Hugh Macken Live


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Carol Sanford is on a mission to create a better world, and she believes that business can and will play a major role in accomplishing that. “It will be more than just a responsibility program, “she says. “Responsibility will be in the DNA of the business and everyone will participate to make a real difference.”

According to Sanford, author of The Responsible Business (Jossey-Bass; hardcover, March 15, 2011), in order for business to truly succeed in this mission, they must go beyond simply being "less bad" and instead create healthier, more vital communities, bio-regions and nations where they are based among the people they serve.

In this groundbreaking, live discussion, Sanford will discuss "The Responsible Business" in which she lays out a system-wide strategy for business, calling on them to customize their approach and asking them to build from their own distinctiveness to transform our world.

Her approach can be used to leverage not only the effects on Planet Earth, but also to measure the impact on all the company's shareholders - employees, suppliers, customers and the community at large.

Sanford has lectured at MIT Sloan Management and University of Michigan, Ross Business School and is judge and mentor for University of Washington Global Business Center Social Entrepreneur Competition, Seattle. A distinguished author of works in 10 languages, she has been leading major consulting change efforts in both Fortune 500 and new economy businesses for more than 30 years. Her client list includes long-term relationships with Colgate Europe and Africa; DuPont Canada, US, Asia and Europe. She also works with new economy companies like Intel, Agilent and leaders of corporate responsibility such as Seventh Generation.

Join us for a live discussion with Sanford as she explains how responsible businessess can play a major role in creating a better world.