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Book Review: "Twittfaced"

  • Broadcast in Marketing
Hugh Macken Live

Hugh Macken Live


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Corporate marketers & PR professionals: Your trying to plan your organization's social media strategy but you don't know how to measure ROI. Sound familar? If so, join Hugh Macken, Live! as host Hugh Macken discusses "Twittfaced" co-authored by Chess Media Group's Jacob Morgan and social media & internet marketing consultant Josh Peters. Morgan is widely regarded as a thought leader and community leader in social media. A key to his success is identifying strategies, objectives, and metrics for companies that can mean the difference between success and failure. Morgan co-founded Chess Media Group with the goal of helping companies understand the business side of social media in an accountable and measurable way. He leads the social business strategy at Chess Media Group and provides the vision for how companies can achieve measurable returns on their social media investments. Peters is a freelance internet marketer & coach with an emphasis on social media based in Salt Lake City, UT. He has been deeply involved in the study of social media for several years and has consulted with Fortune 500 companies.