Felix Wetzel is the founder and MD of zyx associates. zyx focuses on developing and implementing people to people (P2P) strategies for businesses. This unique approach centers around the people within the organisation as well as the people the company wants to interact with (be it employees, consumers or customers). It starts from the premise that people are the brand and this brand needs to be built around a company’s top performers. zyx uses technology to identify the top performers, their combined values and the subsequent brand essence. It is fast, frictionless and data driven. zyx draws on a deep understanding of Marketing, HR, Recruitment and Tech to develop and implement successful strategies for its customers. Clients include idibu, Elevate Direct, Advanced Resource Managers, NG & Colt International.
Felix is also a board advisor to companies in the HRtech and recruitment space. He regularly speaks and blogs about topics that always have people at its core but draw from different topics such as nation branding, sports and politics.