Kathy Nottingham has been in the software industry for over 25 years, serving in a spectrum of roles—from programming to product management and marketing. Eventually, she found her true calling in industry analyst relations. Industry analysts play a key role in the software-technology ecosystem: providing independent, third-party evaluations of vendors and solutions for buyers, as well as market research on technology trends. As the Director of Industry Analyst Relations at Ultimate Software, Kathy manages Ultimate’s strategic relationships with the industry analyst community. She is passionate about HCM technology, market research, and Ultimate’s “People First” culture, and has been recognized by Forrester Research for best practices in analyst relations.