Mark has over 20 years of executive-level experience in business-to-business marketing and software product development. He is currently the CEO of HRmarketer and fisher VISTA, companies he founded in 2000. HRmarketer is one of the oldest and most respected marketing software products in the the HR marketplace, providing companies with research and tools that help improve their brand visibility. The fisher VISTA agency helps companies improve their brand awareness and raise their credibility by providing expert assistance in three crucial areas: messaging, content and PR.
Mark entered the HR space in the 1990's when he joined LifeCare, an early stage benefits technology firm that grew to become one of the largest companies if its kind. While at LifeCare, Mark led a team that introduced one of the first web-based HR technology products for the delivery of employee benefits. Prior to LifeCare, Mark spent two successful years at Johnson & Johnson as a member of the team that introduced one of the first recombinant DNA technology products.
Mark is also the founder of ShirleyBOARD, a free web-based service that helps people who are caring for aging loved ones share information with remote family members. The product is named in memory of his mother, Shirley, who died of Alzheimer's.
Mark received his BSBA in Marketing from the University of Denver and his MBA from Pennsylvania State University. Mark can be found on LinkedIn at www.linkedin.com/in/markwillaman