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Hospitality 101


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Hosted by restaurant & hotel industry veteran, Jeffrey Summers, "How We See It" covers all the issues that affect the restaurant & hospitality industries as well as your questions about your specific business.

On-Demand Episodes

More on Social Media and how to measure its ROI.

We revisit Social Media and how it can help or hurt your business. Social Media Marketing, Measurement, Voice-of-the-Guest, Mystery Shoppers, etc...

Creating a marketing strategy that works for 2010.

More on how to create real, organic loyalty by concentrating on a High-Touch, Guest based experience strategy.

High Tech VS. High Touch

Why spending money on new guests is pointless and why you should be spending your money on the guests who are in your dining room right now!

Gary and I delve into how to measure real guest loyalty and use that to build better guest experiences. This will be the most powerful show we do yet. Don't miss it!

Gary & I delve into how to set your business up for success by thinking more strategically about every aspect of it.

Gary and Jeffrey talk about the Restaurant.com fiasco and what it means for operators in a society where guests are bent on getting it for free.

Restaurant & Hospitality Myths: Gary and I will take a look at the multitude of ideas that you need to consider, in order to prepare you and your business for post-recession success.
Show Extras