BlogTalkRadio uses cookies. By using our services, you're agreeing to our Cookies Policy. Got it

Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Peter Scherr, Vroom

  • Broadcast in Computers
Jeremy Fain

Jeremy Fain

×  

Follow This Show

If you liked this show, you should follow Jeremy Fain.
h:1165091
s:11960618
archived

What does buying a used car look like in the digital age? For Peter Scherr, CMO of Vroom, the answer lies not with the traditional dealership experience, but with a purchasing journey that takes place entirely online. 

 

On the latest edition of Hidden Layers, I sit down with Peter to discuss how his company has been able to take something nearly universally loathed - the car buying experience - and reinvent it to provide transparency, assurance and convenience to the consumer. We also talk about how Vroom uses data and AI to manage their inventory and ensure their vehicles are priced appropriately. 

 

Comments