This week on Hidden Layers, I was joined by Deepak Jose, the Digital Business Strategy and Advanced Analytics Head for Mars, to discuss how the storied CPG company is using machine learning and data analytics to transform the company internally and better reach consumers. We dive into how Jose and the rest of the Mars’ analytics team are able to use artificial intelligence to solve business problems quickly and efficiently, as well as the various types of data needed to ensure top performance across all of Mars’ product offerings.
We also spoke about the unique approach that Mars takes to digital innovation. Instead of focusing on one area at a time, Jose’s team works on many small experiments simultaneously, each one focusing on a specific business problem or product segment. Those that are successful can quickly be scaled globally, thus enabling each sector of the company to utilize AI-driven solutions to increase efficiency, maximize profit and optimize the value provided to customers.