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Marketing vs Selling a Product - What's the Difference?

  • Broadcast in Business



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This week we have a two very special guests with us; Jay Longwell, President, and Greg Mower, VP Strategic Planning, both of Stratus Marketing to discuss the difference between Markting and Sales. 

We will explore why knowing the difference between the two can save or break a business, what items you need to know about both services and how you can start your Million Dollar Marketing Message.

Jay Longwell is the president of Stratus Marketing and has been involved in the marketing technology companies for over 20 years.  Jay has built an international marketing company and has promoted companies such as HP, IBM, Microsoft, Lucent and others.  He is an author, pubic speaker and adjunct professor of marketing at Boise State University.

Greg Mower is VP of Strategic Planning at Stratus and also has over 20 years of technical marketing and sales experience.  He has developed Launch strategies and planning methods as well as channel sales strategies for companies such as Kodak, Xerox, Corell, Cisco, Netscape and others. 

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Next week's Show:  Position Descriptions and how to create powerful KPIs.

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