How-To Use Qualification to Avoid Desperation in Sales

You’ve got a lead! Are you excited? Maybe…but should you be?

In today’s market, with the proliferation of multiple marketing methods, getting leads has become much easier. But as most high end salespeople will tell you, most of those leads are not viable. It’s like catching a lot of fish…who are all too small to keep.

So how do we qualify leads? How do we do it quickly? How do we know we are doing it correctly?

To tackle these serious and timely questions I asked the legendary Tom Hopkins, author of ‘How to Master the Art of Selling™’ to join me on my show.

During the interview we discovered:

*Why qualifying leads is the most important thing you can do

*How to turn an unqualified lead into a potential revenue source

*How to create a “Triplicate of choice” for leads

*And much more