Obviously everybody wants more sales. Of course, in today’s hyper-competitive market, most salespeople are trying to increase sales by focusing on keeping current prospects and clients by discounting, or adding “more value”, or upselling, or just begging them not to go to competitors.
Now all of these are viable ideas. But the truth is that one of the easiest ways to increase sales is to increase your choice of viable leads through powerful lead generation.
Of course, that begs the question: How do you do lead generation the right way?
In order to answer this vital question I asked Sales Advisor Kendra Lee, author of Selling Against the Goal, to join me on my show.
During the interview we explored:
*The Powerful and important role that email can still play in lead generation
*How to create a campaign to leverage lead generation with an amazing response rate
*The simple way to tie-in social media to your lead generation push
*And much more