Virtually every salesperson I meet says “the world has changed”. Yet, these same folks then go out there and do EXACTLY what they were doing 5 or 10 years ago. So “the word has changed” has just become another meaningless catch-phrase.
Well, in case you haven’t heard: THE WORLD HAS CHANGED! But you’re process hasn’t! THAT is why you’re sales are going down and your frustration is going up!
I figured it was time for a house-call to deliver the medicine so many salespeople have been trying to avoid taking over the past few years. And who better to deliver that medicine than “The Sales Doctor” himself, Brian Azar.
Brian graciously agreed to join me on my Blog Talk Radio show to finally dispel the “bad medicine” of out of date sales processes.
During the interview we discovered:
*The big changes that everyone is ignoring that lose sales
*How to eliminate buyer’s remorse in a price pressure world
*How to get real referrals instead of just nice testimonials
*And much more