The UN-Sales Skill All Salespeople Need

The importance of “making the sale” is driven into the mind of every salesperson in the world on a regular basis. It their main focus throughout the sales cycle; from first contact to signed contract. Yet, even the best salespeople in the word, when you REALLY crunch the numbers, have a poor closing ratio. So, could this hyper-focus on “making the sale” actually be what stops most salespeople from easily creating more sales? Could your focus be costing you – and your company – a fortune? And if the secret isn’t about “making the sale” then what is it? To tackle these questions, I asked Sharon Drew Morgen, NY Times best seller and author of the new book Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it, to join me. During the interview we discovered: *Why sales and salespeople fail over 90% of the time *The BIG gaping hole in the sales process that virtually every salesperson is missing *The secret of the Buying Journey and why that should be your main focus *And much more