architecting your happiness brand

My guest is Carolyn Goodwin who founded Cake Communications in 2005, a modern marketing agency specializing in online marketing and social branding. She focuses on "architecting happiness" with her clients to create a brand that evokes the happiness emotion, one of the best ways to create a loyal customer following. Carolyn will reveal, what it takes to create a brand that does it well, and why it matters.

Don Herold, an American humorous said: "Unhappiness is not knowing what we want and killing ourselves to get it." Learn how life coaching assists clients to find happiness by discovering what they really want, and how Carolyn helps her clients to convey their happiness through branding.

Carolyn's work has been recognized by social media expert Guy Kawasaki, Business 2.0magazine,Entrepreneurand more for her work with companies like Chase, General Motors, and Hewlett-Packard.