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The Internet has changed so much in the past 5 years that it has become extremely difficult for most people to generate online results. Where once all you needed was a search engine and a website, today things like social nets, blogs and videos are as important or more important than your website. If you are tired of getting whipped around by the search engines and are looking for a way to promote your business or your book, tune into this week's episode as we introduce the two guys who literally wrote the book on online marketing: Hector Cisneros and Carl Weiss.