Nothing Works Like Marketing for Broadband Success

Look at every successful Community network and you will find good marketing that begins months before a network actually launches. Longmont, CO has marketed its network for several years, and has the take-rates (new subscribers) many communities hope to achieve.

Tom Roiniotis, General Manager of Longmont Power & Communications, shares some of public utility’s secrets for success, including:

• built bi-partisan support among local elected officials
• created consensus among the various constituencies
• managed expectations
• built strong word of mouth support
• launched creative and effective marketing communications
• use success to build greater success

Roiniotis has explains how their nextLight network has how a lot of local enthusiasm that translates into sales, and excellent customer support that keeps subscribers loyal. He envisions in an endless series of applications and new innovations enabled by nextLight as a marketing advantage that will keep it ahead of competitors.