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Developing relationships with elected officials and city government staff is critical to any muni network marketing plan, both locally and at the state level. For many communities, public networks are bipartisan efforts. At the state level, however, getting both sides of the aisle to come together behind these networks produces mixed results.
The city of Sandy Oregon has a very stellar relationship between City staff, elected officials and constituents. City IT Director Joe Knapp and Sandy Council President Jeremy Peitzold tell us what works for them while offering other communities some perspectives to consider.