http://www.blogtalkradio.com/gavinmcgarryJoin media expert Gavin McGarry and his team at Jumpwire Media as they discuss how social media can be used effectively to grow audiences and engage with crowds. Voted one of the top ten most innovative companies in media, Jumpwire, leverages their knowledge from over 5 years working with Fortune 500 Media Companies and A-list celebrities. The 15 minute weekly show will focus on tips, tricks, and best practices for tracking, growing, and managing your community and audience.enCopyright Gavin McGarry (C/O Blogtalkradio)Sun, 16 Jun 2019 01:00:00 GMTTue, 31 Mar 2015 23:00:00 GMTBusinessBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/1dcc1036-459b-4014-94b4-488a9f7b63a9_screen_shot_2014-09-07_at_8.jpghttp://www.blogtalkradio.com/gavinmcgarryJoin media expert Gavin McGarry and his team at Jumpwire Media as they discuss how social media can be used effectively to grow audiences and engage with crowds. Voted one of the top ten most innovative companies in media, Jumpwire, leverages their knowledge from over 5 years working with Fortune 500 Media Companies and A-list celebrities. The 15 minute weekly show will focus on tips, tricks, and best practices for tracking, growing, and managing your community and audience.feeds@blogtalkradio.comBlogTalkRadio.combusiness,socialmedia,twitter,advancedsearch,culture,employees,entertainment,facebook,media,podcastSocial Media ChaosnoJoin media expert Gavin McGarry and his team at Jumpwire Media as they discuss how social media can be used effectively to grow audiences and engage with crowdsepisodichttp://www.blogtalkradio.com/gavinmcgarry/2015/03/31/how-to-drive-referrals-from-facebookBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2015/03/31/how-to-drive-referrals-from-facebook/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2015/03/31/how-to-drive-referrals-from-facebookTue, 31 Mar 2015 23:00:00 GMTHow to drive referrals from FacebookCorina and Gavin take 10 minutes to discuss how some media companies around the world are driving over 80% of their referral traffic from Facebook to their websites. They also discuss Twitter's live video offering Periscope and how media companies could use it effectively.     00:12:00Social Media Chaosnosocial media,television production,Radio,newspapersCorina and Gavin take 10 minutes to discuss how some media companies around the world are driving over 80% of their referral traffic from Facebook to their webshttp://www.blogtalkradio.com/gavinmcgarry/2015/02/04/do-you-actually-need-social-mediaBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2015/02/04/do-you-actually-need-social-media/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2015/02/04/do-you-actually-need-social-mediaWed, 04 Feb 2015 19:30:00 GMTDo You Actually Need Social Media?We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), "Do I actually need social media?" The short answer: you may not but your media brand absolutely does. Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015 We discuss 8 examples of how media brands we work with are using social media today: Industry credibility Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc. Data collection & analysis New business & lead generation Reinforcing your brand online Audience feedback & engagement Marketing opportunities & trend analysis Employee recruitment & retention 00:16:00Social Media Chaosnosocial mediaWe start off the show by answering the question we get asked most by our potential clients (and basically everyone else), "Do I actually need social media?" Thehttp://www.blogtalkradio.com/gavinmcgarry/2014/12/09/holiday-podcast-2014Businesshttp://www.blogtalkradio.com/gavinmcgarry/2014/12/09/holiday-podcast-2014/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/12/09/holiday-podcast-2014Tue, 09 Dec 2014 23:30:00 GMTHoliday Podcast 2014We talk about how media brands build engagment through the holidays.   00:16:00Social Media ChaosnoWe talk about how media brands build engagment through the holidays.http://www.blogtalkradio.com/gavinmcgarry/2014/11/14/the-necessary-culture-shift-inside-media-companiesBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/11/14/the-necessary-culture-shift-inside-media-companies/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/11/14/the-necessary-culture-shift-inside-media-companiesFri, 14 Nov 2014 17:30:00 GMTThe Necessary Culture Shift Inside Media CompaniesAt Jumpwire Media, 90% of our clients are big media companies in television, radio, and publishing sectors.  Many of them are losing their best people as they struggle with issues such as: Legacy technology platforms to communicate internally (e.g. internal email servers - no cloud, no open instant messaging platforms)Lack of transparencyLack of fast and strong wifi in th work placeHierarchical organization structuresOver zealous IT and legal departments that restrict access to basic websites like Facebook Desktop PC towers instead of laptops that limit mobility Cubicle working environments The people who work at these companies are overworked, frustrated, and struggling to bridge old media values with the transparency and speed of the emerging media industry.   What are some of the best practices that both small and largemedia companies can implement right away to eliminate the frustration and retain employees? We will discuss during the show using examples and case studies from past clients. Hope you can join us.     00:15:00Social Media Chaosnoworkplace,culture,employees,social mediaAt Jumpwire Media, 90% of our clients are big media companies in television, radio, and publishing sectors.  Many of them are losing their best people as they shttp://www.blogtalkradio.com/gavinmcgarry/2014/10/29/can-you-make-money-from-your-social-media-platformsBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/10/29/can-you-make-money-from-your-social-media-platforms/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/10/29/can-you-make-money-from-your-social-media-platformsWed, 29 Oct 2014 16:30:00 GMTCan You Make Money From Your Social Media Platforms?For many years only a few people made money directly from their social media platforms.  Now that is beginning to change.  On the show this week we discuss how to set up your social media platforms to make money. We also asked for questions during our last podcast and we will also discuss this one from @Iconoclastic_Au   They asked:"Hi @gavinmcgarry and #socialmediachaos team. Next ep can we talk about monetizing social content in multiple international markets?" 00:16:00Social Media Chaosnosocial mediaFor many years only a few people made money directly from their social media platforms.  Now that is beginning to change.  On the show this week we discuss howhttp://www.blogtalkradio.com/gavinmcgarry/2014/10/08/using-emerging-social-media-networksBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/10/08/using-emerging-social-media-networks/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/10/08/using-emerging-social-media-networksWed, 08 Oct 2014 16:00:00 GMTUsing Emerging Social Media NetworksOn the show this week we discuss how to use emerging social networks like Snapchat, Line, Ello, to your advantage. 1) What are some of the best practices? 2) Claiming your name both personally and for business? 3) How do you know when the social network has jumped the shark?   00:16:00Social Media ChaosnoOn the show this week we discuss how to use emerging social networks like Snapchat, Line, Ello, to your advantage. 1) What are some of the best practices? 2)http://www.blogtalkradio.com/gavinmcgarry/2014/09/25/how-to-use-your-social-media-data-effectivelyBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/09/25/how-to-use-your-social-media-data-effectively/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/09/25/how-to-use-your-social-media-data-effectivelyThu, 25 Sep 2014 16:30:00 GMTHow To Use Your Social Media Data EffectivelyMost of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions. 5 key platforms you need to focus on: Facebook Twitter Youtube Linkedin Internet URL 5 key items for your weekly social snapshot: 1) Top performing post -determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics 2) Influencers -Use Twitter Advanced Search 3) Audience Growth -follower increase week over week -is the content you are posting leading to growth -keeping track of your numbers is important week over week 4) Demographics -Psychographics over demographics -make sure your social media demographics correlates with your brand demographics 5) Conversion -ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem. Focus on the top level data rather than trying to get to detailed. Download Snapchat App Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan     00:16:00Social Media ChaosnoMost of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions. 5http://www.blogtalkradio.com/gavinmcgarry/2014/09/18/using-youtube-as-a-social-networkBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/09/18/using-youtube-as-a-social-network/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/09/18/using-youtube-as-a-social-networkThu, 18 Sep 2014 16:30:00 GMTUsing YouTube As A Social NetworkYoutube has made some significant changes to its platform in the last year and we, at Jumpwire, now consider it more of a social media network than a video playback destination site. During the 15 minute show we will discuss: 1) How to use YouTube as a social media network: subscribers, conversations, etc 2) Using Youtube analytics to build more engaging content for your audience 3) Youtubers that are doing it right 4) Earning money from your Youtube content.  Is it worth the hassle?   00:16:00Social Media ChaosnoYoutube has made some significant changes to its platform in the last year and we, at Jumpwire, now consider it more of a social media network than a video playhttp://www.blogtalkradio.com/gavinmcgarry/2014/09/10/social-media-tools-we-recommendBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/09/10/social-media-tools-we-recommend/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/09/10/social-media-tools-we-recommendWed, 10 Sep 2014 16:30:00 GMTSocial Media Tools We RecommendThis week Erin, Corina and I discuss which social media tools we use daily for Jumpwire clients.  We are quite rigiorous about how we test new tools and how we assess if our clients should consider them. The show will focus on 4 key areas: 1) Posting tools that will make you more efficient and save you time. 2) Data gathering tools for your social media platforms to help deliver insights 3) Websites that have good information and insights 4) A short list of people and companies to follow on various social platforms that will give you good insights on a regular basis. 00:15:00Social Media ChaosnoThis week Erin, Corina and I discuss which social media tools we use daily for Jumpwire clients.  We are quite rigiorous about how we test new tools and how wehttp://www.blogtalkradio.com/gavinmcgarry/2014/08/27/using-twitter-advanced-search-to-build-your-communitiesBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/08/27/using-twitter-advanced-search-to-build-your-communities/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/08/27/using-twitter-advanced-search-to-build-your-communitiesWed, 27 Aug 2014 15:00:00 GMTUsing Twitter Advanced Search to Build Your CommunitiesUnlike Facebook, Twitter is an open platform. Many people are unaware of Twitter's powerful advanced search feature that helps you find the right people in the right cities or countries to connect with. Questions to discuss: 1) How to build a compelling bio for your Twitter business? 2) How to start a conversation on Twitter? 3) Using hashtags effectively to monitor trends 4) Tools to consider using when building your Twitter brand   00:16:00Social Media Chaosnotwitter,socialmedia,business,advancedsearch,searchUnlike Facebook, Twitter is an open platform. Many people are unaware of Twitter's powerful advanced search feature that helps you find the right people in thehttp://www.blogtalkradio.com/gavinmcgarry/2014/08/21/how-often-should-i-post-to-my-business-facebook-pageBusinesshttp://www.blogtalkradio.com/gavinmcgarry/2014/08/21/how-often-should-i-post-to-my-business-facebook-page/#commentshttp://www.blogtalkradio.com/gavinmcgarry/2014/08/21/how-often-should-i-post-to-my-business-facebook-pageThu, 21 Aug 2014 16:00:00 GMTHow Often Should I Post To My Business Facebook Page?Many companies are concerned about 'over' posting to their Facebook pages.  On this episode we discuss: 1) How often you should post to get results? 2) What type of content should you be posting? 3) When is the best time to post? 4) How to track which content is working? We will also talk about the latest in social media news and give you the top 3 questions you need to ask your social media lead or agency this week.   00:15:00Social Media Chaosnosocial,media,business,small business,entertainmentMany companies are concerned about 'over' posting to their Facebook pages.  On this episode we discuss: 1) How often you should post to get results? 2) What t