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Doug Morneau - Rhino.ca

  • Broadcast in Marketing



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The story behind becoming a title sponsor of the Vancouver Canucks... Doug One year ago. Went down and talked, ended up sponsoring the playoffs last year. _ what’s that been like and would you consider it a success so far? Doug _ ROI right away. Goals, build business, and raise awareness and raise money for charity. Rebuilt TEAM1040’s website, and bringing lots of other opportunities. Associated with a top brand Doug Big companies want to do business with other big companies. You’ll never get fired for hiring IBM. Best Buy Rogers, Telus, BCAA Hong Kong Bank, Royal Bank also in the building. 6 games that are sponsored. Game sponsored by us. Gifts to everyone attending. Suite for clients and staff. Comment on having a holistic marketing approach. Still important to be engaging customers in a lot of different ways isn’t it, both online and offline. Doug Multiplier effect – use to leverage with direct mail, with print ad, need to see your message 7 to 10 times. Integrated marketing approach makes sense. Makes more sense today Be consistent with message and look Reason for consistent look? Bombarded with information. Needs to match so you don’t confuse your customer. Does your e-mail signature match your company? Does it have a logo? A link to your website? The importance of having posture in a sales situation. Doug Yes. Is intentional. Ask three questions: What’s the worst thing that could happen? Is it likely to happen? Can I live with it? Set your posture when you go to a client. Mutual respect. Going into a presentation, I say – I’m turning my phone off. Will only answer if it’s wife or kids. You have my undivided attention. Set your posture people will respect you. Posture changes as you grow. If I was going to work with you I would ask: Who are your best clients? Who is the most fun to work with? Who pays their bills on time? Work with them and get rid of the rest.

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