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Shoestring Venture: Steve Monas

  • Broadcast in Business
CJ in Kihei

CJ in Kihei


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Best-selling author , Steve Monas, stops in to share how to build a business on a shoestring.  Steve co-authored, "Shoestring Venture: The Startup Bible", ranked #1 best-seller on Amazon in the E-Commerce and Small Business categories.

Known as a “serial shoestring entrepreneur”, Steve moved from San Diego to Kauai, Hawaii, on a whim and settled in the south shore town of Poipu where he is working on various web projects including the relaunch of ScourEvents.com and a taxi and tour business called “Pono Taxi”, proving again that Shoestring Venture is not only for web projects or e-commerce, it is for all entrepreneurs.

Pono means “a balance in the universe and doing the right thing”. The name was given to Steve by a royal Kanaka family member, known around the world as Hawaiian Billy.  Steve manages Pono Holdings, LLC, and the proceeds go back to Hawaii, the sovereign nation, not the state.

"I recommend it as a reference book for starting virtual companies, and that such companies can often be done quite inexpensively. It is well written, and provides a wealth of information. I have recommended the book to several of my friends, and will continue to do so."                      Professor Ben Sopranzetti, Rutgers University (A Top Ranked Business School Teacher by Business Week)

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