Peter Daly-Dickson is the co-founder and CEO of Macanta, a software company serving start-up and emerging franchise brands, in the UK. One of his partners, a best-selling author, prior to the start of their joint venture, knew the value that having a book, could bring to a start-up, or emerging business. So they thought about publishing a book centered upon their new business and its disciplines. Then, Peter had a vision to take that a step further and to invite others to join in the creation of a collaborative, multi-author publication, that would not only lift their own new business, but also those of the contributors, as well. Peter's thought was that more stakeholders, with shared purpose, would be better, in terms of assuring success. A rising tide lifts ALL SHIPS, is how he viewed it. Well, Peter was right. The book was released as an International Best Seller on Amazon Kindle and will soon be available in paperback. Here to talk about it all, is Peter Daly Dickson…..