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Matt DeBusk, Vice President of Brand Development for Great Wraps, joins Franchise Focus co-host Graham Chapman for an informative Q&A discussion about the new vision and brand strategy he is helping Great Wraps founder and CEO, Mark Kaplan, roll out in 2014 Listen in as Matt and Graham discuss Great Wraps' new fast casual business model defined by a revitalized menu, a cost-effective oven-based kitchen set up, and a brand new "cafe" restaurant design.