Rick Bisio's Franchise Focus - One on One with Mercedes Cardona

Mercedes Cardona, a prolific national small business writer who has written for USA Today, Huffington Post, MSNBC and many more, sits down with Graham Chapman, Rick Bisio's Franchise Focus co-host, to discuss the modern media landscape and how business owners should approach PR.  Listen in as Mercedes talks about what makes a great story and shares insider tips on how a small business owner can make themselves a media darling.