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Great Quotes in Franchising Podcast - People don't buy drills because they need

  • Broadcast in Entrepreneur
FranchiseInterviews

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Great Quotes in Franchising Podcast - People don't buy drills because they need drills. - Franchising is not rocket science by in Dr. Robert Needham's case it is. Dr. Needham was a former rocket scientists who became an expert in franchising. He suggested "People buy drills because they need holes." The same concept applies to franchising. Listen in to learn more.

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