Hi everyone and welcome to a very special edition of Franchise Interviews. Our theme over the last several weeks has been social media marketing for franchisors and franchisees. Today, we are meeting with Sophie Nguyen, CEO of So Gold Marketing. Sophie decided to pursue a career as a social media consultant back in 2013. She kicked off her professional experience managing Purdue University’s social media accounts for 3 years. Connecting with students, having real-time conversations via social media all while building Purdue’s online presence. Then she made another decision to move to the fast-paced Silicon Valley, the tech start-up capital of the world, to begin her career as an entrepreneur, and this is where So Gold Marketing was born. The rest is history.
Connecting to people is the heartbeat of So Gold Marketing. Their relationship with their clients is about getting to know them and their company, so they can best understand how to connect to their clients. And ultimately help them reach their business goals. Their clients say it best, “They do so with a genuine interest to grow your business.” When their clients are successful, they are successful. In Part Two, we play a clip from our popular Great Quotes in Franchising podcast.