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We are meeting with Brandon Cullen, Chief Concept Officer of MADabolic (strength and conditioning gym for athletes) … MADabolic Inc. delivers unparalleled Strength and Conditioning to an oversaturated cardio-focused market. Backed by science and years of athletic experience, Protocol M.A.D.’s signature combination of fat-torching intervals will enable you to carve a lean, athletic physique. Their distinctive interval system, Protocol M.A.D., is crafted entirely around work-to-rest ratios. This presents a challenging yet accessible environment unique to each client. Rooted in science, MADabolic’s exclusive interpretation of pace and intensity is unrivaled in our market. In Part Two, we play a clip from our popular Great Quotes in Franchising podcast.