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We have a great show today. We are meeting with Chris Pena (CMO) as well as Crystal Lizama (the new COO) for Body20. Body20 is leading the Technology Driven fitness revolution and offering franchise opportunities to entrepreneurs in one of the fastest growing industries within the franchising sector. Body 20 offers a low-staffing business model, with fast breakevens and impressive returns.
Body20 was created when founder, Bert Albertse sought out entrepreneurial endeavors and eventually dropped out of college to open a supplements company. Then, in 2014, while in Dubai for a fitness conference, Bert was introduced to the stat-of-the-art Electro Muscular Stimulation (EMS equipment). Amazed by its ability to deliver a whole week's worth of strength training in only 20 minutes, Bert took a soon-to-be father's biggest risk and spent his whole life savings, plus a loan from a friend, to buy a full body stimulation suit.
From there, Body20 was born and within the boutique fitness hotspot's first year, Bert recouped all startup capital. After massive success in his country, Bert, Chris and his team brought his concept to the U.S. in 2017. Today, the electrifying workout that does the work for you is climbing its way to the top of the boutique fitness industry and plans massive U.S. expansion. In Part Two, we play a clip from our popular Great Quotes in Franchising podcast.