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Franchise Interviews Business Planning and Guerilla Marketing

  • Broadcast in Entrepreneur



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Today we are discussing business plans and guerrilla marketing.  First, we are meeting with Cheree Warrick, author of Creating Business Plans that Actually Get Financed.  In part two we are meeting with Todd Woods, CEO of Guerrilla Marketing Strategies, Inc and Eddie Leonard, Chief Operating Guerilla to discuss the Book: Guerrilla Marketing for The Franchisee.


Six (6) parts to an invest-able business plan.

Biggest mistakes entrepreneurs make when writing their business plans.
Why banks and angel investors say NO to great business ideas.
How to give an irresistible 60 second pitch that'll have investors pulling out their calendars to schedule time with you.
Why non-tech companies (or companies outside of the technology field) have better changes of receiving financing from angels.
The secret to receiving financing offers from multiple sources.

Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the public. With millions of books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history: because it works.