This week we are discussing two must read books before Labor Day. We begin the show with Danny Lyon, author of The Colour of My Underwear is Blue. With over 60 marathons and 20 years of business experience,Danny Lyon shares why people create such varying levels of business and personal success. Lyon reveals the secrets of the success "high-flyers", the "turnaround artists", the "comfort zone dwellers", and the "give-ups". No matter where you are in your life right now, Lyon sheds light on how you may be holding yourself back and what it takes to get out of your own way.
Next, we meet with Steve Barnett, author of Gumption - Taking Bubba Gump from Movie to Restaurant. Written in a cinematic style, this book is about the creation, growth, and sale of the Bubba Gump Shrimp Company. The concept began when Paramount Pictures reached out to see if there was interest in creating a restaurant based on the movie Forrest Gump. It is also the personal story of the author’s growth as a CEO and creator of restaurant concepts. A host of situations are described such as restaurant concept creation, high stakes boardroom confrontations, and escaping corrupt officials in foreign lands. The narrative is partly an unvarnished peak behind the everyday scenes of restaurants, movie studios, and Wall Street. There is also an almost step-by-step recounting of how the Bubba Gump concept and others were created and operated. Lessons can be learned on unorthodox methods used in moving from traditional approaches to untried ways of doing business.