Dr. Ethelle Lord has a brilliant vision of creating a world-wide Alzheimer’s friendly healthcare workforce that will support not only care providers, but will help improve the quality of life for individuals living with Alzheimer’s. She is passionate about her work, and is sometimes considered controversial, but she forges ahead. Not just an educated authority, Dr. Lord has been there, in the trenches, as her husband’s care giver for 10 years. She has been a member of the International Coach Federation (ICF) for 15 years, and she has created a unique training program for professional Alzheimer’s coaches to support her vision. If Alzheimer's has touched someone you know or love, you will want to listen in.