Presented by: India Irie Sanatana Dharma & Kami Be w honoured guest, Jim Cole.
Jim Cole is the CEO & Founder of Maxam Nutraceutics. He has been on a life-long quest for knowledge to understand how our human bodies are affected by our toxic environment, our family genetics and our flawed diets since his beloved father died very suddenly at the age of 57 from brain cancer. His research took him through cellular biology, Chinese Medicine, Homeopathy, Ayurveda, chemistry, and of course, nutrition. The key to good health, he felt, was in finding an efficient delivery method for all the nutrients our bodies require.
It was then that he met the brilliant chemist who after researching these same issues for over 20 years had hit upon a fermentation method that used micro doses of nutrients to send signals directly to our genes to instruct them to heal themselves. This became the SMART technology of Maxam Nutraceutics. Jim’s studies had convinced him that the greatest danger to our health was toxic overload, so the first product Maxam developed was one that would help the body eliminate toxic waste in the most natural way. He called it PCA and it has been Maxam’s premier product for over 15 years. In that time, Maxam’s product line has expanded to 42 products, all of which Jim has always tested on himself first and most of which he has been taking on a regular basis since their inception. It’s been over three decades since Jim set out to conquer the longevity that eluded his father, in those years he has outsmarted his genetic fate by beating cancer twice, always naturally. But Jim’s mission won’t be fulfilled until he has helped all humans beat their own genetic fate and achieve optimum health, naturally.