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Socially Speaking

  • Broadcast in Marketing



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Communicating with your Customer through Social Networking - what channels are available, how best can one use them, & where should one really start. More importantly, what should you do to keep the recipient engaged leveraging your available channels. This discussion will focus on the seven critical social networking channels. Blogs, Twitter, Persona's like Facebook, LinkedIn, & MySpace, Community, Pictures, Videos, and People. These seven social networking channels can come together beautifully to keep the recipient engaged. You have to leverage them effectively. Staying in the forefront of your customer’s mind is one of the keys to generating sales, especially in a competitive market faced with economic challenges to boot. Social networking enables business-to-business and business-to-consumer marketers to do just that. For businesses not familiar with the term social networking, think of it as a means for creating conversations with customers and potential customers. This short talk lists the channels and how best to use them.

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