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Just Minding My Black-Owned Business
Episode 16: Brand Activism: Should Brands Take a Stand on Social Justice
Host: Lynn Nicole, Author, CEO at TheClickUrban.com
2020 has been quite an eventful year for the world and for business owners.
We’re currently dealing with a global pandemic and the repercussions it has on business owners. We also saw the Black Lives Matter movement sweep the world, and incite thousands of people around the world to protest police violence and the unjust deaths of George Floyd, Brianna Taylor, and many others.
All of these events have compelled many notable corporations, brands, and influencers to speak out. Some have successfully used their platforms to call for greater change, while others fell short.
With customers now holding brands to a higher social standard and calling out for more diversity and inclusion, it can be tricky for businesses to know how to navigate public opinion.
Here to shed light on the situation are two phenomenal guests: Marcus Collins and Will Shelton.
In this episode, Marcus Collins reveals how the business world should go about navigating these vital social issues, and why it’s important to take a stand - even when it’s inconvenient. Later on, I’m joined by Will Shelton who reveals how brands can increase diversity and inclusion in the workplace.