Brand Activism: Should Brands Take a Stand on Social Justice

Just Minding My Black-Owned Business

Episode 16: Brand Activism: Should Brands Take a Stand on Social Justice

Host: Lynn Nicole, Author, CEO at TheClickUrban.com  

2020 has been quite an eventful year for the world and for business owners.

We’re currently dealing with a global pandemic and the repercussions it has on business owners. We also saw the Black Lives Matter movement sweep the world, and incite thousands of people around the world to protest police violence and the unjust deaths of George Floyd, Brianna Taylor, and many others.

All of these events have compelled many notable corporations, brands, and influencers to speak out. Some have successfully used their platforms to call for greater change, while others fell short.

With customers now holding brands to a higher social standard and calling out for more diversity and inclusion, it can be tricky for businesses to know how to navigate public opinion.

Here to shed light on the situation are two phenomenal guests: Marcus Collins and Will Shelton.

In this episode, Marcus Collins reveals how the business world should go about navigating these vital social issues, and why it’s important to take a stand - even when it’s inconvenient. Later on, I’m joined by Will Shelton who reveals how brands can increase diversity and inclusion in the workplace.   

Discover:

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Memorable Moments:

• The importance of financial empowerment [3:20]
• The right time for businesses to speak out [4:01]
• Marcus’ guidelines to brands when making a public statement [12:07]
• The measurable actions businesses can take to diversify their company [30:16]