Lucinda Cross Shares the Importance of Visibility and Strategic Partnerships

Just Minding My Black-Owned Business Podcast with Lynn Nicole
 

Episode: 13: Lucinda Cross Shares the Importance of Being Visible and Building Strategic
Partnerships

So many of us like to stay behind the scenes. 

Although we desire to be at the forefront of our business, so many of us stay small out of fear. 
We fear being seen. 
We fear how we’re going to be perceived. 
We fear uncertainty. 
But guess what? You can have the best business in the world, but without visibility, you won’t
succeed. 

In this episode, I had the pleasure of talking to Lucinda Cross, CEO of Activate Worldwide, who reveals the power of visibility. Along the way, she shares the importance of appearing in front of your ideal audience, how she becomes a “strategic stalker” to get featured in publications, and the importance of building effective, strategic partnerships that align with your brand. 

It’s time to show up and be seen, so start tuning in today to leverage the power of visibility. 

Guest Profile:
Lucinda Cross is an entrepreneur, motivational superstar, and bestselling author who tells it like
it is.  She is a Certified Business Coach, and TV Lifestyle Expert. She is an award-winning influencer
who has received the Life Time Achievement Award from former President Barack Obama, 40
under 40 Award from Westchester County, 25 Influential Black Women, and many more.  
  
Knowledge Discussion:

 The power of visibility [3:25]
 How to get featured in publications [6:55]
 The importance of strategic partnerships [14:46]
 The best way to learn more about big brands [21:30]
 How to pivot to the next level [27:57]