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Why Education Marketing Sucks and What to Do About It

  • Broadcast in Marketing



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Join Ryan Busch (founder of.eduMarketer and Principal of Higher Ed Gadfly--a digital marketing, social media, and e-learning innovation consultancy) and Josef Katz (manager of .eduMarketer and VP of Marketing for StraighterLine) as they discuss:

"Why Education Marketing Sucks and What to Do About It"

Guest: Lee Kantz, former CMO University Illinois, Global Campus, Founder of EdifyMarketing.com

Guest: Joseph Mullin, Account Executive at Media Mogul

Show Summary: A lot of education marketing frankly…sucks. But there are some bright spots worth considering. This show will hear from former CMO of the University of Illinois Global Campus, Lee Kantz as he explains his thoughts on the subject—both from the perspective of a higher ed CMO and as the founder of a new lead generation company (EdifyMarketing.com) focused on developing a better lead. Joseph Mullin, Account Executive from Media Mogul will also join the show. Media Mogul is releasing a new Television-based lead generation program and Joseph will introduce the concept and explain how Media Mogul expects to offer new opportunities in the space through optimizing television advertising.