AT&T Presents: An Ear 2 the Future! Deion Sanders

The former NFL and MLB star, who played for the likes of the Dallas Cowboys, Atlanta Falcons, Cincinnati Red and Atlanta Braves, reveals what prompted him to found the Prime Time Association, which mentors youth through sports. “I was inspired by my mother. We always had one of my friends, or my sister’s friends, living with us,” Deion Sanders tells The Bottom Line Sports Show host Gerald Brown. “She also took in foster kids when I was growing up, so we always had a lot of children in our home. And my family today, we just love kids. That’s who we are. That’s what we do. That’s what we’re about. In Prime Time, kids from the ages of 4 to 14—we’re trying to take them to another level. Academics first!”