Dr. Arlene says, “Create brilliant brands, using my Right Fit Branding Strategies.”
On the WIN Without Competing! show Dr. Arlene asks each listener to “Stop, Visualize, and Listen to the thunderous explosion of your brand. What did you hear? Nothing.” If you heard nothing, then you need a distinct, intriguing, and recognizable brand for yourself or your business. Crafting a brilliant brand requires implementing Dr. Arlene’s Unique Standard of the Right Fit, Unique Decision-Making Model the Right Fit Method, and Unique Right Fit Branding Strategies.
The first step in crafting a brilliant brand is to embrace the mindset of the Right Fit. The second step is to stop making erroneous assumptions. Are you thinking:
I must have a brand because I have…
The latter is a list of communication tools to present a distinctive brand. Is your brand or business brand clearly articulated on all these tools? Dr. Arlene will explain how to evaluate your communication tools to determine if you have a brand. You may be surprised to find out that you are brand-less! The third step, if you are “brand-less” or your brand, is ineffective is to figure out why you or your business is unique. Not so easy! That’s why Dr. Arlene is doing this show to mentor you on how to create a brilliant brand to achieve unparalleled success. And there’s more… Tune in to find out!
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