"Robert R. Horton: Multifaceted, Creative Entrepreneur" Dr. Arlene's guest is Mr. Robert Horton, the Chairman of Alchemix Corporation , a cutting edge alternative energy company, which he established in 1998. An expert in his field, Mr. Horton has been active in energy and environmental technology since 1980. Among his activities, he organized, managed and sold the China Coal Pipeline Company to Enron in 1997. Prior to that, Horton, in partnership with the American Broadcasting Company, organized and created the world's largest travel franchise company. Since childhood, through the influence of his Clinical Psychologist mother, Robert has been a student of human personality. Beginning in 1975, in addition to his other career interests, he began working on what has become the InnerViewing method, a precise and comprehensive means of distinguishing core personality traits. In the early 1980's he founded the Carefree Institute and, with the help of the Educational Testing Service of Arizona State University, developed the InnerView a comprehensive personality assessment tool. The InnerView has been used by tens of thousands of individuals over the last twenty years.