My guest is Martha Guidry ("The Concept Queen") of The Rite Concept. She brings over 19 years of combined brand management, concept development, and research experience to each of her clients. After completing her MBA at Harvard, Martha spent 6 years in consumer marketing for Proctor & Gamble and Hasbro Toys. Her company, based in Avon, CT uses a flexible combination of research-driven consumer understanding, hands-on learning, ideation and coaching to help clients develop "top bos" scoring concepts.
Martha is the author of "Marketing Concepts that Win! Save Time, Money and Work by Crafting Concepts Right the First Time./" She has presented at national conferences, events and to local business organizations. She publishes articles in trade magazines and has avid followers on her blog - Concept Talk.com to learn more about Martha and her company go to: