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Working Towards Freedom -Escaping Corp America

  • Broadcast in Women
Robbie Motter

Robbie Motter


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 My guest will be Janet Lancaster from San Diego who is the small business owner of  Earth Living Clay

Janet’s professional career began as an Accountant followed by a successful career selling new and used cars, software, hardware and IT services. Since 2003, Janet has helped organizations repair broken processes and improve internal operations through large systems implementation and process improvement.


While she gained valuable skills in the corporate world, the long hours, travel, and company politics took its toll on Janet’s psyche and energy. Off and on over the years, she plotted her escape from the corporate American rat race. In February 2011, she bought Earth’s Living Clay, a small ecommerce business that she worked part-time. In the midst of preparing her escape once and for all, Janet was laid off in February 2012 and has since devoted herself full time to that business.

Through extreme resourcefulness and very little money, Janet has learned about brand building, trademarks, packaging, website design, ecommerce technology, email and social media marketing, blogging, wholesaling, tradeshows, shipping internationally, affiliates, hiring and managing employees, online and offline networking and more! 


Janet holds an MBA from The University of Connecticut and has professional certifications in Facilitation, Organizational Change Management, Project Management, Six Sigma, LEAN and most recently Continuous Service Improvement.

Check out her website at