From hot grease to hot tempers, starting a food truck ins't as easy as it looks. Creating a business model, a business plan, raising capital and purchasing the right equipment are just the tip of the ice berg. Growing competition in the market, changing consumer tastes, and finding prime real estate can make or break your new food truck company. Learn from the pros on Disrupt Radio. Host, Cynthia Nevels, chats with Tracy Tolbert, owner of Chickcan Shaq On Da Run food truck, Fernando Marri owner of Boteco Food Truck in Austin, TX, Maribel Rubio and Alma Rangel founders of Down to Earth Vegan and Vegetarian Cuisine food truck, and Aaron Johnson of Neighborhood Ice Cream Truck. These pros are no stranger to conecession management and culinary arts and they will dish the goods on the wild adventures each have experienced launching their speciality food trucks. Learn how their businesses are disrupting the food truck industry and what it really takes to start your own company. Tune in January 27, 2015 at 11:30 a.m. CST for this exciting new episode. Follow us on Twitter and Facebook @DisruptiveView.