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Why SMBs Should Pursue B2B

  • Broadcast in Business
Diane Helbig

Diane Helbig


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Michael Haynes joins us to talk about the value of pursuing B2B customers as a means of business growth. Michael is a B2B Customer Strategy Specialist. He has over 20 years’ experience working with companies in Australia, Brazil and Canada helping them to develop and implement customer driven strategies and programs to drive business growth and improve performance.

Michael has worked with start-ups and SMEs across a range of industries including Professional Services, IT and Transportation. He is an advisor with Start-up Canada  as well as a mentor with the University of Technology Sydney. Michael is also the author of Listen, Innovate, Grow.

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